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The Difficulty Over the previous numerous years, has actually experienced explosive development.  You Can Try This Source  shows that in the very first half of 2015 the business grew 38 percent year over year. "We have actually seen double-digit growth for the previous 18 months. More people are checking out the site and remaining longer," says Alan Lewis, the business's primary designer.

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"We ran our site platform in an on-premises data center," states Lewis. "In order to scale that platform to stay up to date with our development expectations, we knew we needed to get outside the restraints of the information center. For instance, we didn't desire to keep buying hardware and power and cooling costs.

This required realtor. com to evolve from batch processing to real-time processing. Realtor. com also felt restricted in regards to its ability to efficiently support user traffic, which varied depending on the time of day or year. "Our traffic changes often, with peak hours at nights and lower traffic later on in the evening," Lewis says.

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It was challenging to try to approximate just how much capacity we needed. If we guessed wrong, we were either not serving our clients' requirements or overpaying for unused capacity." Why Amazon Web Solutions The business's desire for more scalability and versatility led it to the cloud. "We recognized the cloud was the technology we required to assist us continue our quick growth," says Lewis.

"We had actually likewise gotten another business that had actually transferred its entire IT environment to AWS, and we saw how AWS made it possible for that business's growth." Realtor. com started by utilizing AWS to support the development of Turbo Listings, a brand-new function that clients utilize to acquire additional impressions for their genuine estate listings on real estate agent.

"This product provides agents and brokers a lot more direct exposure for their listings," states Lewis. "It needs massive scale, which is why we couldn't have built it using our on-premises information center." Real estate agent. com utilizes AWS to track the ad impressions that customers purchase. Each ad impression is gathered and streamed through Amazon Kinesis Data Streams.

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"We utilize Amazon Redshift to catch each impression, and then we utilize the information repository for billing and auditing if needed," says Lewis. Real estate agent. com likewise supports the Turbo Listings feature with an application that uses Amazon Elastic Compute Cloud (Amazon EC2) instances to run the organization logic for the advertisement campaigns.